Discover the story of SAM Panels

SAM Panels was born from the vision of founder John Smits, who discovered how harmfulsome materials can be while setting up the nursery for his first child. This realization inspiredhim to make a change. Thus, SAM Panels was born: an innovative player in the Netherlandsfocusing on Sustainable Advanced Materials. We are committed to healthier, moresustainable solutions that improve the future of construction, interiors, and marketing.

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2022
Breakthrough: First Commercial Production Line in Action

Since April 2022, SAM's commercial production line has been running at full capacity, with anannual production of around 300,000 m² of sustainable panel boards.

2021
From R&D to Commercial Scale

In September 2021, we began scaling up SAM Panels from R&D to a pilot production line. Since then, we have been able to produce panel boards on a commercial scale.

2018
Innovation in Action

On January, 2018, we took the first step in our journey with the opening of our R&D facilities. Here, we began developing innovative panel boards, testing over 150 waste streams sincethen. These thorough studies form the foundation for the sustainable and advanced materials we offer today.

Innovation on Dutch Soil

Collaborating to Innovate, Thriving Together

Innovation arises from exploring new possibilities with customers. Through co-creation and collaboration, we have built a portfolio of sustainable, innovative solutions. We believe in open dialogue, sharing knowledge, and testing new applications, so we can continue toinnovate and grow together.

Innovation from Our Own R&D

At SAM Panels, we transform cellulose fiber-rich waste streams into high-quality panel materials. Our R&D department constantly explores new raw materials and applications to give waste streams a second life. Do you have a waste stream? We collaborate, experiment,and translate opportunities into tangible, sustainable products.

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John Smits

Founder of SAM Panels, John Smits is a passionate entrepreneur with a deep sense of justice. "Speak what you do and make it a reality!"

The strength of the team lies in each individual member.

We share enthusiasm, experience, and ideas to achieve success together. By staying curious, testing applications, and remaining critical, we make both ourselves and our products better.

Do you have a waste stream?

We collaborate, experiment, and turn opportunities into concrete, sustainable productsthrough a customized R&D Project. Together, we create innovative solutions!

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